Who we are
USPAAH is London’s only high end on demand mobile spa app bringing qualified beauty and wellness professionals to clients within an hour of booking. The idea was born out of our founder’s own need to fit treatments into her busy schedule.
Iglika was working as an investment banker in the city of London for over ten years and always struggled to find last minute bookings, or good quality, reliable providers of services at home. She assembled a team, and we set out to create USPAAH, and make it easier for busy people to treat themselves. We are disrupting the traditional spa model and giving our clients something they’re increasingly short on… TIME.
Meet the team
Iglika Ghouse Founder, CEO
Perfectionist at heart with over 10 years spent working in investment banking both in UK and US, Iglika knows what it takes to drive change in the marketplace. In 2015 she made a bold turn in her career and launched USPAAH. Iglika is responsible for setting the vision for the company, as well as managing operations and the team of Spaahristas. When not tackling business challenges, she can be found in the park with her pooch Tiger, or spending quality time with her family and friends. She loves red nails and strappy sandals, and she never fails to #dressforsuccess.
Bedside reading: The Fountainhead, Atlas Shrugged, Catch 22, Lean In
Kerrie Markou NED, Business Development & Marketing
Given her 12+ years marketing experience working in large corporations Iglika invited Kerrie to join the board of directors to help shape the future of the company prior to our launch in 2015. On top of her day job Kerrie works as a Non Exec for USPAAH supporting with the development and management of our partnerships and marketing strategy. Kerrie has a love for the theatre and opera, and also enjoys cooking, cycling and interior design.
Pampering treatment of choice: Massage
Nicole Cheng Marketing Associate
Nicole joined us as a bright eyed intern, delving straight into the process of creating and managing our social media channels with strong creative and copyright skill. We soon added a permanent role for her and she now keeps USPAAH’s digital look active and awesome. In addition to making us look fresh and current, Nicole is also running her own Youtube channel about Lifestyle and Travel.
Can’t leave home without: Her camera
Tanya Boseva Head of Sparista Recruitment
Tanya has 15+ years industry experience, having earned the highest qualifications in various Beauty skills and services. She has worked with a number of celebrities, fashion designers in London and Paris Fashion week, music videos and movie productions. She is an accredited teacher, and she sets the gold standard for the expertise of Sparistas we recruit.
Latest Obsession: Special effects make up
Nicolette Georgiou Marketing and Business Associate
Nicolette joins us from the luxury footwear brand Nicholas Kirkwood and brings with her experience in brand development, PR, content creation and event management. She’s a self-proclaimed beauty connoisseur and can’t live without a weekly blow dry.
Addicted to: "My shoe collection is getting out of hand..."
Our team of Sparistas are chosen via a thorough vetting process which includes background checks, reference checks, interviews and expert skill tests. At the end of the treatment, clients can rate Sparistas on a 5 star rating scale, thus allowing us to monitor and maintain a high standard of performance.